. >> rose: so what was the reaction at his time when he was doing this, when he first did the campbell soup can and when he first did these things, did the portraiture and did -- >> he became hated immediately and he became unbelievably famous within just a couple of years one of the things that's fascinateing to me is a lot of the people who hated him were not artists and i love to say artists make art history and artists started being touched by warhol no matter what anybody was saying. >> then the curve -- >> larry bell, we have the quote from larry bell, who would expect this in 1963 or '64 saying "warhol's just changed everything." (laughs) rarery bell! >> rose: i forgot he died when he was only 58. >> that's right. far too young. >> rose: let's take a look at some of these. the first image is andy warhol self-portrait in 1967. when we see this, what made you include this and how do other people at this table respond to that? >> well, these introduce the show. there's two spectacular paintings from 1967 that were actually commissioned for art expo in montreal, kind of world's fair